I’m a product designer. I design B2B and B2C services that are user-friendly and effective for businesses.
Hi! My name is Zalina.
I’m a product designer. I design B2B and B2C services that are user-friendly and effective for businesses.
EasyMerch: a platform for FMCG process automation
UX/UI
WEB&APP
B2b
FMCG
I develop the interface of a B2B product in the FMCG and retail industry. I’ve gained deep expertise in retail workflows: reporting, product recognition on shelves, key metrics calculation, and performance analytics. I conducted a full system audit, created a design system from scratch, participated in the company’s rebranding, and much more.
SPORTIX: Platform for athletes
UX/UI
WEB
B2C
sports
I designed a web service from scratch for organizing and participating in sports tournaments. Within a few months of intensive work, I built a functional MVP and designed the core user flows — from tournament creation to participation. The platform is already live and available to explore.
CHAMP: an ecosystem for sports and esports
UX/UI
APP
B2C
E-SporTS
I designed an app that helps athletes rent venues, participate in tournaments, find coaches, and more. In just a few months, I created the MVP of the application and prepared a presentation for investors.
ERP system for the Akzhol Party (Kazakhstan)
UX/UI
WEB&APP
GOV
Together with the team, we developed an internal service in the form of a web portal and mobile application for managing the party’s operations across Kazakhstan. We immersed ourselves in both internal and external workflows, including document management processes. The party actively uses the system in its daily operations today.
Brand identity and website for the DIVA dance school
identity
WEB
dance
I developed the brand identity and website for the studio, as well as two merchandise collections for the dance team.
EasyMerch: a platform for FMCG process automation
UX/UI
WEB&APP
B2b
FMCG
I develop the interface of a B2B product in the FMCG and retail industry. I’ve gained deep expertise in retail workflows: reporting, product recognition on shelves, key metrics calculation, and performance analytics. I conducted a full system audit, created a design system from scratch, participated in the company’s rebranding, and much more.
CHAMP: an ecosystem for sports and esports
UX/UI
APP
B2C
E-SporTS
I designed an app that helps athletes rent venues, participate in tournaments, find coaches, and more. In just a few months, I created the MVP of the application and prepared a presentation for investors.
SPORTIX: Platform for athletes
UX/UI
WEB
B2C
sports
I designed a web service from scratch for organizing and participating in sports tournaments. Within a few months of intensive work, I built a functional MVP and designed the core user flows — from tournament creation to participation. The platform is already live and available to explore.
ERP system for the Akzhol Party (Kazakhstan)
UX/UI
WEB&APP
GOV
Together with the team, we developed an internal service in the form of a web portal and mobile application for managing the party’s operations across Kazakhstan. We immersed ourselves in both internal and external workflows, including document management processes. The party actively uses the system in its daily operations today.
Brand identity and website for the DIVA dance school
identity
WEB
dance
I developed the brand identity and website for the studio, as well as two merchandise collections for the dance team.